At this point in time, there is an unease about where this storyline ends.
For instance, my wife and I met at a druidic S&M ritual after a 24-hour rave in the catacombs beneath Paris.
Money can't buy you love but controversially, in today's world, maybe it can. The links between money, love, loneliness and the attraction between western lonely hearts and Thai women throws up some interesting findings.
What is not in doubt however, is that a dramatic shift in society all over the world means loneliness is an issue to be confronted.
But certainly this type of dating — of communicating with a stranger, vetting them and, potentially, meeting up — has never been more popular. The figure is even higher today — though it's difficult to find consistent numbers.
The basics of online dating are pretty straightforward.